Hello! My name is Brayden Szostak
I am a George Brown honours graduate, proficient creative director, and graphic designer who possesses extensive expertise in the dynamic realm of design art and technology. ​
As a forward-thinking creative professional with a strong aptitude for corporate branding and graphic arts, I consistently aim to deliver exceptional and personalized works of art, while seeking optimal methods to elevate and personalize every business’s marketing efforts. I'm dedicated to providing strategic marketing plans and captivating visual assets that enhance a brand’s overall image.
Education & Skillset
2014-2017
Bachelor of Arts | BA
George Brown College
My education has provided me with a solid foundation in graphic design, particularly in the context of Corporate Communications and Branding. My honors thesis demonstrated my expertise and overall understanding of unified corporate branding elements designed with the goal and vision in mind.
Concept Development
Concept development is a multifaceted skill that combines creative thinking, research, visual communication, problem-solving, and effective collaboration working closely with clients to generate compelling design ideas that effectively communicate messages and achieve design objectives.
Brand Development
Brand development is a comprehensive process aimed at creating and shaping a brand's identity, perception, and reputation in the eyes of its target audience. This involves various strategic and creative elements to establish a unique and compelling brand presence.
Identity Development
A brand identity involves creating a cohesive and visually appealing representation of a brand that aligns with its values, connects with the target audience, and sets it apart from competitors. It serves as the visual and verbal foundation for all brand communications and materials.
Creative Strategy
A well-defined creative strategy is a roadmap that guides the development of creative content and campaigns. It ensures that the messaging and creative elements are in sync with the brand's objectives and resonate with the intended audience all while incorporating the properly defined brand assets.
Marketing Strategy
A marketing strategy is a comprehensive plan that outlines an organization's approach to promoting its products or services, reaching its target audience, and achieving its business goals. It encompasses a range of decisions and actions that help guide all marketing efforts.
Social Media Marketing
Much like a tailored marketing strategy, social media marketing is a dynamic field that requires ongoing monitoring and adaptation to be successful. By creating a strategic and consistent approach to social media, businesses can build brand loyalty, drive website traffic, and achieve their marketing objectives.
Content Creation & Planning
Content creation and planning is the key element to any successful social media marketing plan. Maintaining a strategic and organized approach, businesses can produce content that not only resonates with the audience but also helps achievelong-term marketing and business objectives.
Cross-Channel Marketing
Otherwise known as omni-channel marketing, cross-channel marketing involves delivering a consistent and cohesive message and brand experience to consumers across multiple marketing channels and touchpoints to ensure that the brand remains consistent on every platform.